Work
Shibboleth Website Redesign
Redesign of Shibboleth's website, updating their brand and online presence to better appeal to their B2B founder audience.
Fanfare
Concept for a live music review app that closes the communication gap between fans and music industry professionals.
In the Wake of Hate
Design for a book promoting greater social responsibility online in the context of the 2024 UK riots. The project passed the ISTD student assessment scheme, earning me elected membership.
'This Is Vis Com' Course Showreel & Motion Graphics
Motion graphic design and video editing for course showreel and social media assets.
Waveweed Seaweed Snacks
Brand and packaging concept created to move bar snacks in line with craft tastes.
The Laundrette Takeover
Event-led campaign concept addressing Gen-Z's lack of third places.
Pier Journal Zine Workshop
Zine template and supporting materials created for Pier Journal's workshop at We Out Here festival.
Music Venues Bournemouth
Zine documenting independent and grassroots venues local to Bournemouth.
Earthen Mill Flour
Brand concept and packaging design for a family oriented organic flour brand.
About
Hey There!
I’m Luc, a versatile communication designer with skills in digital, motion, and print design. I love finding the right approach for each project and working across disciplines, learning new skills to solve problems in innovative and exciting ways. I'm drawn to work that provides solutions to real problems and makes a difference. I’ve recently graduated from Arts University Bournemouth with a degree in visual communication and I'm currently looking for new opportunities in design, so if you’d like to work together, I'd love to hear from you!
Interests
I have a real love for live music and enjoy going to events, usually with a camera in hand. I also play a bit of guitar myself and have a growing collection of records and music magazines. In what spare time I can find I also like to paint and sketch with a variety of mediums.
Experience
| Role | Company | Duration |
|---|---|---|
| Design Intern | Pier Journal | July 2025 |
| Communication Designer | Freelance | May 2025–Present |
Qualifications and Affiliations
| Title | Institution | Level | Year |
|---|---|---|---|
| BA (Hons) Visual Communication | Arts University Bournemouth | 2:1 | 2025 |
| Member of the Society (Student Assessment Scheme) | International Society of Typographic Designers | Pass | 2025 |
| L3 Extended Diploma in Art & Design | Hereford College of Arts | Distinction | 2022 |
Contact
| [email protected] | linkedin.com/in/luclockyer | @luclockyer |
Archive
A collection of scraps, experiments, and older work.
'This Is Vis Com' Motion Graphics
Motion graphic design and video editing for course showreel and social media assets.
The Brief
Design motion graphics and create a course showreel for the 2025 AUB Visual Communication student's graduation shows. Made in collaboration with Emily Pearson and Abigail Wilson.
Outcome
A fun and engaging video bringing 'vinnie', the identity mascot, to life, and showcasing student work in a playful way.
Shibboleth Website Redesign
Redesign of Shibboleth's website, updating their brand and online presence to better appeal to their B2B founder audience.
The Brief
Redesign Shibboleth’s website to better appeal to tech, B2B, games, and SaaS founders.
Insights
Shibboleth’s target audience are tired of seeing marketing agency sites that all look the same. They want agencies that will make a big impact, but the site needed to balance distinctiveness and authority with B2B site conventions to retain trust.
Outcome
A site-wide redesign that updates the company's brand, creating a cohesive, professional presence that reflects the agency’s data-first approach.
Development
I established a type pairing of a characterful, semi-extended display face with clean body text, balancing authority with approachability for the B2B audience. I also developed a unified visual system with custom icons and graphics that share consistent stroke widths with the site’s divider elements. A new brand colour palette, imagery, and column layout completed the design.
Waveweed
Brand and packaging concept created to move bar snacks in line with craft tastes.
The Brief
Create a bar snack brand to updating the category to reflect the evolution of the craft beer scene.
Research & Insight
Seaweed snacks offer the perfect umami pairing for light ales and offered inspiration for a connection to Cornwall’s coastal brewing culture and sustainable kelp farming.
Outcome
The snack and drink pairing led to a sustainable, coastal, surf-inspired aesthetic.
Development
I explored recyclable and biodegradable packaging formats, with a design intended to mimic a breaking wave and a window to reveal the seaweed. I used Shapr3D and Adobe Substance to model and render the packaging, and created supporting visuals such as countertop displays and promotional assets to further bring the brand to life.
The Laundrette Takeover
Event-led campaign concept addressing Gen-Z's lack of third places.
The Brief
The goal was to create a PR campaign to get people talking about Depop again. This project was made in collaboration with Emily Pearson.
Insights
Depop’s Gen-Z audience craves authentic community spaces beyond social media, but many traditional gathering spots have lost their social function. Laundrettes, once neighbourhood hubs, now see people scrolling phones instead of connecting. Yet they offer a perfect setting for circular fashion, the cycle of washing and reusing clothes directly relating to the values Depop promotes.
Outcome
We developed a concept for ‘laundrette takeover’ events across UK cities, featuring workshops on personal styling, listing, and clothing customization led by local Depop sellers. The campaign would reclaim laundrettes as community hubs, while connecting the circular nature of washing and reusing clothes to circular fashion.
Development
We created a promotional video, organized a photoshoot, and designed social assets to demonstrate how the campaign would work. The visuals for the campaign went through a lot of iteration as we came across new ideas and sourced new content.I've only included photographs from the photoshoot taken by me here, although we worked collaboratively to direct and capture the models.
Earthen Mill
Brand concept and packaging design for a family oriented organic flour brand.
The Brief
The goal was to create an identity and packaging design for an organic flour company.
Insight
Research showed the organic market typically followed the same visual cues of generic imagery, earthy colours and minimal design, targeting health and ethics focused buyers. These buyers aren’t the only market however, with more families choosing organic for the benefit of their children. This meant there was a gap for a family-focused brand to stand out.
Outcome
The identity centres on high-quality ingredients and time spent cooking and eating together, supporting parents in raising curious, healthy eaters.
Development
I explored multiple illustration styles before refining to the print-inspired, playful and approachable look. Chunky, bold typography gave the brand a modern, confident edge while appealing to families.
Fanfare
Concept for a live music review app that closes the communication gap between fans and music industry professionals.
The Brief
Design an app to improve communication between fans and the live music industry.
Insight
Fans love sharing their live music experiences and want more say in the future of live shows, but their thoughts are scattered and disconnected online, rarely reaching artists in a clear, actionable way.
Outcome
Fanfare is a live music review platform concept where fans share their event experiences, turning passion into insights artists can use to craft better live events. The platform collects reviews by artist, giving musicians feedback that closes the communication gap between fans and the industry, helping to build a more sustainable and connected live music ecosystem.
In the Wake of Hate
Design for a book promoting greater social responsibility online in the context of the 2024 UK riots.
The Brief
Investigate social media as a communication system and create a response through design.
Insight
Online hate is often dismissed, despite clear evidence it fuels real-world violence. This gap in public perception means the seriousness of the issue is overlooked, delaying meaningful intervention and policy change. By focusing the discussion on the UK 2024 riots, a recent, well-documented case of mass unrest, and directly linking it to social media’s role, the topic could be reframed with the weight and credibility it deserves.
Outcome
I created a printed book, the format of which allowed in-depth storytelling, structured evidence presentation, and controlled pacing, ensuring the topic could be addressed with the seriousness it demands.
Development
The format, design and layout of the document was developed throughout the project, slowly being stripped back and refined to the essential elements of communication. The primarily black-and-white design reinforces the stark nature of the topic, while a saturated orange accent injects energy and guides the reader’s attention. Halftone images reference traditional news aesthetics while unifying the variety of imagery. The design is upheld by a consistent grid layout and type system, supporting hierarchy and communication of heavy and complex subject matter.
Music Venues Bournemouth
Zine documenting independent and grassroots venues local to Bournemouth.
The Brief
Create a publication celebrating Bournemouth’s independent music venues and the people behind them.
Outcome
I created a limited-edition zine featuring photography and interviews with venue owners, staff, and local musicians. I printed each CMYK layer separately to mimic the misaligned litho aesthetic of vintage music magazines. The nostalgic print effects and typography reflect the authentic, DIY spirit of the grassroots music community.
Pier Journal Zine Workshop
Zine template and supporting materials created for Pier Journal's workshop at We Out Here festival.
The Brief
Design a zine workshop and materials for Pier Journal to run at a family-friendly music festival.
Insight
Successful craft and activity workshops remove creative roadblocks by providing prompts, examples, and context that keep participants moving instead of being overwhelmed with endless possibilities and getting stuck in creative paralysis.
Outcome
I made a zine template with instructions and information on one side, and prompts for workshop attendees on the other, alongside social assets.
Development
The aesthetic drew on zine culture’s handmade roots, with hand-rendered typography, a typewriter-style font, and simple illustrations. This kept the feel authentic while providing enough structure to encourage participation without stifling creativity.
